ONE-DAY WORKSHOP · ROCHESTER, NY
Google Doesn't Have to Be This Hard
Stop Guessing. Start Showing Up on Google.
A half-day bootcamp that teaches home service business owners exactly how Google works — and what to actually do about it.
📅 Wednesday, June 10, 2026
🕘 9:00 am – 12:30 pm
📍 Allied CPAs
90 Linden Oaks, Suite 100, Rochester
👥 Limited to 25 seats
Early bird pricing ends May 20th. Price goes to $79 after that.
SOUND FAMILIAR?
If Google feels like a mystery, you're not alone.
Home service business owners hear the same stuff constantly: "You need to be on Google."
Cool. How? Nobody explains that part.
"I watched three YouTube videos and now I have more questions than when I started."
Google Overwhelm
"I spent $10,000 last year on marketing and I have no idea if any of it worked."
Wasted Money
"That guy does terrible work and he shows up first on Google. How is that even possible?"
Competitor Confusion
"I paid an agency $2,000 a month and couldn't get a straight answer about what they were doing."
Agency Trauma
This bootcamp is for YOU. Just a straight explanation of how Google works and what to do with it.
THE CURRICULUM
Four modules. Four hours. A completely different understanding of your own marketing.
We're covering the four Google tools that matter most to home service businesses — in plain English, with real examples.
1
MODULE
Google Business
Profile
→ Why your GBP is your most valuable free tool
→ What actually makes you show up in the map pack
→ Reviews: how to get them and what to do when they're bad
→ The settings most people ignore (that cost them leads)
2
MODULE
Website & Google Analytics
→ What GA4 actually tells you about your customers
→ The 4 numbers that matter (and the ones you can ignore)
→ How to know if your website is working
→ Why "traffic" is not the goal
3
MODULE
Keywords
& SEO
→ What SEO actually is (and what it isn't)
→ How to find the words your customers search
→ Why your competitor outranks you — and how to fix it
→ The long game: what to expect and when
4
MODULE
Advertising on Google
→ How the Google Ads auction actually works
→ Why your last Google Ads campaign didn't work
→ Budget reality check: what does it actually cost?
→ When Google Ads makes sense — and when it doesn't
WHAT YOU'LL WALK AWAY WITH
Not just information.
Actual stuff you can use Monday morning.
The Google Bootcamp is 3 hours of straight talk, real lessons, and actual support—without the fluff, without the overwhelm, and definitely without leaving you on your own when you're stuck.
Here's what you actually get:
📋
Printed Workbook
Checklists and action steps for each module. Yours to keep.
📥
Resource Guide PDF
Every tool, link, and resource mentioned — sent to your inbox after the event.
🏆
A Real Google Strategy
Not generic advice. A clear picture of what your business should prioritize first.
🤨
Answers to Your Questions
This isn't a lecture. Bring your real Google problems and we'll dig into them.
💪🏼
Confidence (finally)
You'll leave knowing what's worth your time and what you can safely ignore.
🙋🏻♂️
Network of Peers
25 other business owners who are figuring out the same stuff. You're not alone in this.
THE SCHEDULE
Here's exactly how the morning runs.
No death by PowerPoint. Every module includes hands-on time and Q&A built in.
8:30—9:00 AM
Arrival & Coffee
Check in, grab coffee, meet the other business owners in the room.
9:00—9:10 AM
Welcome & Housekeeping
Quick intro from KaeRae Marketing and SCORE Rochester. Here's what we're doing today and why it matters.
9:10—9:50 AM
Module 1: Google Business Profile
Pull up your own GBP on your phone or laptop. We're going through it live and finding what to fix right now.
9:50—10:30 AM
Module 2: Website & Google Analytics 4
Live GA4 demo. We'll cut through the noise and show you exactly which numbers tell you whether your website is working.
10:30—10:40 AM
Break
Coffee refill, stretch, ask questions one-on-one.
10:40—11:20 AM
Module 3: Keywords & SEO
Interactive keyword exercise — you'll do a quick search for your own business and we'll work through what it means together.
11:20—12:00 PM
Module 4: Advertising on Google
Demystifying the ad auction. Honest talk about budgets, what actually works, and when Google Ads is — and isn't — the right move.
12:00—12:15 PM
Wrap-Up & Next Steps
Key takeaways, Q&A, and how to get a free 15-minute Google Presence Audit from KaeRae Marketing.
12:15—12:30 PM
Informal Networking
No rush to leave. Stick around, swap numbers, keep asking questions.
WHAT TO BRING
Pack light. Seriously.
→ Your laptop or tablet — we'll be logging into Google tools live
→ Your Google login — the one connected to your business
→ Your questions — the ones that have been bugging you for a year
→ A pen — there's a workbook and you'll want to use it
Not your typical workshop.
WHAT TO EXPECT
✓ Plain English explanations — no jargon, no condescension
✓ Hands-on exercises with your own business accounts
✓ Real talk about what Google can and can't do for your business
✓ No pitch fest — this is a teaching event, not a sales event
✓ Coffee, good energy, and a small room (max 25 people)
Who's Teaching This Thing?
I'm Kelsey. I run KaeRae Marketing.
I'm not going to stand up there and talk at you like a TED talk. I'm the person who actually does this work — for plumbers, HVAC companies, electricians, and roofers across the country. I started my career at an agency where I managed over 100 Google Ads accounts before leaving to do things differently. No account managers. No junior staff. Just me, doing the work, explaining it clearly.
The KaeRae way is pretty simple: no jargon, no BS, no long contracts. Just honest Google marketing that actually makes sense to the person paying for it. That's what this bootcamp is built on.
