There are two ways to the top of Google.
SEO: Search Engine Optimization - also known as organic traffic
Google Ads: Paid Ads
SEO is how Google reads your website and understands what keywords
to rank your pages for. The more content related to that keyword, the
higher your credibility and rank. This takes time and effort, creating new
content consistently. From start to page one, this strategy can be 3-6 months
minimum with a strong plan.
Google Ads is a much faster solution; with this, there is a cost.
It is per click. You have possibly heard of CPC, which is “cost-per-click.”
The strategy you need with Google ads is targeting your ads very specifically.
Targeting your ads can be done under many different parameters,
geographic location, the device the user is searching on, specific keywords
Or focusing on generating calls or web traffic, and more.
The benefit of targeting specifically is that your budget is focused
on the ideal audience, you work with.
The components for Google Ads are Keywords > Ads > Landing Pages
The more focused the content is on each of your
keywords, the better the campaign will perform.
We set goals to understand the expectations
of the Google Ads campaign.
We need to know how many leads you are
currently getting monthly. And where they typically come from. Then how many new leads would you like each month?
We will determine your campaign's
recommended monthly ad spend budget based on your goals.
But You ultimately decide the budget.
Interested in growing your business? Contact KaeRae Marketing Today!