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What is Merchant Center?

For those businesses that sell a product online, consider using Merchant Center (also known as Google Shopping). This tool has a separate dashboard but is under the Google Ads umbrella.


This tool is specifically for showcasing products on Google Search to buy.


There are so many benefits of getting products to show on Google Search. The first is that the product image and price are shown on Google. See the screenshot below.


Several things are needed to set up a Merchant Center account and product feed successfully. Depending on your website's platform, there are simple plugins to make this process easier.


Start by going to www.merchants.google.com and get started with creating a new account.


Find additional posts that discuss the setup and optimization of the Merchant Center account and Google Shopping ads.


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